Don’t let big retailers define your brand before your customers do. This post explains why challenger CPG brands should build traction through independent stores and foodservice before jumping into Walmart or Econo.

Flavor matters. Pack size matters. Puerto Rican consumers don’t shop like the mainland — and brands that ignore local preferences lose at the shelf. Here’s how to adapt and win.

Many CPG brands treat Puerto Rico like a test market. This article challenges that mindset and shows why the island is a powerful launchpad for long-term brand growth.